If you are planning to hit the route of trade shows, you need exhibition stalls and booths. There are a number of options at your disposal, depending upon your requirement and budget. From the rather modest kiosk to the gargantuan customized exhibition stalls. A well designed booth leaves an impression with the prospective customer for months. The question many business owners and entrepreneurs ask is: Should they invest in customized exhibition stalls or should they save the money and pick something less expensive for promotion.

To answer this question, let us look at the benefits of having a customized exhibition stall:

Brand Value: Customized exhibition stalls generate lucrative, highly targeted business leads; they are all about brand value and making a big splash. Attendees of the trade show will immediately be attracted by a beautifully designed customized exhibition stall. It develops and strengthens your brand. With an imposing structure in place, you are already crying out your marketing mantra: you are a force to reckon with. Your brand will certainly go much higher on the brand value quotient with a customized stall.Your trade show exhibit display serves as a direct, reflection of your company image and portrays the level of product quality and service customers can expect to receive. In an overcrowded, hypercompetitive world, the only way to make an impression on your prospect is to break through the noise.

Product Showcase: Customized booths offer more than just ample opportunities to showcase your products. Make no mistake here. People love to buy online. They visit trade shows only to get an actual feel of the products. If your exhibition display does not do that, your purpose of putting up a booth is defeated. Instead of cramping your product range in a small kiosk, spread it all out in a customized booth and let people see and touch your products. Exhibition provides the opportunity for buyers and sellers to interact with each other on the same platform. Exhibitions can be defined in a unified manner as sophisticated platform for conducting business on a national and international scale. It is more than just a marketing tool as the entire marketplace is at your fingertips. As a source of market information they fulfill your needs in a centralized way. Exhibiting at targeted shows provides a significant opportunity to enhance brand visibility, promote new and existing products, generate leads, and drive incremental sales.

Gathering Market knowledge on Industry: Through exhibitions you can gather market intelligence on your industry. This will give you opportunities to learn about the competition and the market in general. By observing the booths of your competitors and examining their products, you can obtain a better understanding of your position in the market and how to compete against your competitors in a better way

Exhibitions Create Lasting Impression:When it comes to influencing a decision, nothing can compete with face-to-face interaction exhibitions provide opportunities to engage with current customers and attendees. It doesn’t matter whether you’re marketing a service or selling your new product, an in-person presentation and short question based conversation afterwards can help you to close the deal quickly versus an email sharing the latest sales promo.Exhibitions target audiences result in direct sales opportunities. Whether you are participating in a major international trade exhibition, an annual industry event, or a local trade fair, you’ll learn proven strategies that enable you to create a“WOW” Exhibition that attracts people and instantly conveys your brand message.

Visual Aesthetics: A finely designed and decorated customized booth makes for a pretty good sight. It is sure to stand out and be counted among numerous other exhibition booths in the trade show. Attendees of the trade fair will definitely take notice of your customized booth and keep it etched in their minds. This is also a good way for brand recall factor to set in. Potential customers will like to visit your stall and go through your product range even when they had no plans to do so! That is the power of visual aesthetics that you can get from a grand, opulent customized booth.


Now that you know the main reasons why businesses get customized booths, even when they spike up the budget, you are in a position to take a call for your own brand. Other than the cost factor, there is very little liability for a brand that has customized booths at trade shows. The role of exhibitions will be a crucial factor in times to come. Consider it as a marketing expenditure and you will not be disappointed when you sit down to calculate the return on this investment. To succeed, your business must stand out, but not just in a good way. It must stand out in the right way.