Wednesday Brand Solutions take a lot of pride to manage an event of Penguin Annual Lecture by Jeff Kinney-the author of the successful Diary of a Wimpy Kid series in New Delhi on December 6, 2016.
Jeff Kinney, the man behind the icon “Diary of a Wimpy Kid” series, delivered this year’s Penguin Annual Lecture here, in New Delhi at an event with Wednesday Brand Solutions, on December 6. Kinney is a number one New York Times bestselling author and a six-time Nickelodeon Kids’ Choice Award-winner. He has also won two Children’s Choice Book Awards.
His visit to India is part of Penguin Random House India’s initiative to focus on readers and the joy of reading. The Penguin Annual Lecture is designed to bring readers face-to-face with their most beloved authors
A stadium here was packed with students, kids, children and even their parents – all enthusiastic fans of Wimpy Kid and his creator Jeff Kinney – as he came to India for the first time. The author was at the Jawahar Lal Nehru Stadium, New Delhi on Tuesday night to address the 10th Annual Penguin Lecture. Kinney was welcomed at the event with loud cheers coming from all the corners of the hall.
Kinney’s legendary series “Diary of a Wimpy Kid” has given birth to the delightful character – Greg Heffley (Wimpy Kid) who had taken over the world by storm, including India.
Kinney shared his personal moments on this occasion. He also spoke on his struggle to read and understand letters during his school and college days as he was suffering from Attention Deficit Disorder (ADD).The road for becoming the creator of ‘Greg Heffley’ (Wimpy Kid) was not easy for Kinney. Determined to make his career in cartoon, the author remembered how he was repeatedly rejected by publishers and could not become a successful newspaper cartoonist, yet never lost hope.
When asked by a kid what would have been his career option if not a writer, Kinney said if he wasn’t an author, he still would have been working for kids. The 45-year-old, before leaving the stage, suggested the “young kids who want to become author”, to “read”. “If you don’t read, you won’t be a good author. After that, you will find your own style.”He further added, “Books are what make us who we are” Wednesday Brand Solutions celebrates the success of this event with Penguin. The lecture was incredibly enriching. Kinney’s first visit to India gave his countless fans a rare opportunity to see their favorite author in person and to interact with him.